social media | ESM Magazine

Bitburger's Partnership With UEFA Euro 2024 'Exceeds Expectations'

German brewer Bitburger has said that its partnership with UEFA Euro 2024 'exceeded expectations' with the brand featuring in over 90 large areas during th...

SPAR Slovenia Introduces 'Virtual Influencer'

SPAR Slovenia has introduced Sara, a virtual influencer created with the help of artificial intelligence.

5 Social Media Marketing Tips For Retail And FMCG In 2024

Social shopping, messaging apps, video content and artificial intelligence are likely to be integral to social media marketing strategies in 2024.

Amazon To Sell Shopping Ads On Snapchat

Amazon.com is to allow Snapchat users in the U.S. to buy some products listed on the e-commerce company directly from the social media app, a spokesperson...

Aldi UK, Carrefour España Lead The Way On Social Media In Q2

Aldi UK and Carrefour España were the top-performing grocers on Facebook and Instagram, respectively, in Q2, according to Emplifi.

Unilever's Dove Launches Limited-Edition Smoothie Range

Unilever's personal care brand Dove has unveiled a series of limited-edition smoothies, in partnership with US firm Juice Press, which are 'inspired by the...

Brands Increasingly Turning To Instagram Reels To Gain Traction, Says Emplifi

Brands are increasingly turning to short-form video formats such as Instagram Reels as they seek to bolster their presence on social media and engage with...