social media | ESM Magazine

Italian Retailer Esselunga Joins TikTok

Italian retailer Esselunga has advanced its digital transformation by joining the popular social media network TikTok.

ESM, Emplifi Reveal Top Performing Supermarkets On Social Media In Q1

Heated dressing gowns, food processors and fish fingers were among the topics that garnered the most interactions on retailer social-media accounts in the...

Grocery Shopping Is Getting Social – Analysis

Laurent Thoumine, Managing Director and Retail Lead, Europe, Accenture, explores the growth of social commerce.

ESM, Emplifi Team Up To Showcase Best Supermarket Performers On Social Media

The latest instalment in Aldi UK's ‘Kevin The Carrot’ series was the best performing supermarket post on Facebook in the fourth quarter of 2021...

Shopping On Social Media Platforms Set To Surge, Says Accenture

Shopping through social media platforms, dubbed 'social commerce', is set to be worth $1.2 trillion by 2025, a new report by Accenture has found.

Kaufland Teams Up With TikTok Influencer 'Herr Anwalt'

TikTok Influencer 'Herr Anwalt' is illustrating what is behind apprenticeship roles at Kaufland as the retailer aims to fill in junior positions.

Nestlé Says Gerber Products In China Are Safe, Rejects Group's Post

Nestlé has confirmed that all its Gerber baby cereal products made and sold in China are safe, and has reported to authorities an association that a...

Advertisers, Agencies And Social Media Combine To Tackle Online Threat

Sixteen of the world's biggest advertisers have joined together to push platforms such as Facebook, Twitter and Google's YouTube to do more to tackle...