sponsorship

Consumer Recognition Of Euro 2024 Sponsors Low, Study Finds

Consumer recognition of the FMCG brands sponsoring the Euro 2024 football tournament is low, a new study has found.

Most Brands 'Priced Out' Of World Cup Sponsorship, Study Finds

With an average price tag of more than $63 million (€61.3 million), most brands have been 'priced out' of sponsorship of this year's World Cup, a stud...

REWE Announces Partnership With SK Gaming

Cologne-based retailer REWE is now a nutrition and branding partner of SK Gaming, one of the world's best-known brands in e-sports.

Coca-Cola Saw 'No Direct Impact' On Sales From Ronaldo Snub During Euro 2020

Coca-Cola did not experience any direct sales impact from a high profile snub of its products by Portuguese football star Cristiano Ronaldo during the rece...

ESM To Sponsor ‘Small Store Of The Year’ Category At IGD Awards

ESM: European Supermarket Magazine has been named as the sponsor of the 'Small Store of the Year' category at the forthcoming IGD Awards, which take place...

Heineken Announces Global Agreement With Formula 1

Heineken and Formula 1 have reached an agreement for the Dutch beer company to become a global partner of the F1. The agreement will take effect this...

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