sport

Paris Olympics Marketing Blitz Powered By Female Athletes

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalising on recent...

New Campaign Calls For Ban On 'Big Soda' Sponsoring Sporting Events

Health experts across the globe are calling for an end to the sponsorship of sporting events by Big Soda amid rising concerns about the negative impact of...

PepsiCo Signs Global Partnership With EA Sports

PepsiCo has announced a new multi-year global partnership with EA Sports, naming three of its flagship brands – Pepsi, Gatorade, and Lay's – as...

Lidl Becomes Main Sponsor Of UCI WorldTour Team Lidl-Trek

Lidl has announced it will expand its involvement in professional cycling as it becomes the main sponsor and strategic partner of the UCI WorldTour team Li...

Unilever Named Official Sponsor Of 2023 FIFA Women’s World Cup

FIFA has announced Unilever personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.

Scotland’s Proposed Blanket Ban On Alcohol Advertising And Promotion Meets Resistance

The Scottish Government’s proposals for a blanket ban on alcohol advertising and promotion has been slammed by a number of UK trade associations repr...

10 Super Bowl 2023 Ads You Don't Want To Miss

ESM examines 10 Super Bowl advertisements that you don't want to miss, ahead of the big game this Sunday.

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