TELUS Consumer Goods | ESM Magazine

The Role Of A Good TPx System For Baseline Management

TPx systems help get everyone on the same page for baseline management. They estimate expected sales based on historical data and predictive analytics with...

Trade Spend Funds Management: Balancing Control and Agility

Given that trade spend is often a more significant expense than traditional marketing, accounting for anywhere from 15% to 25% of a consumer goods company&...

Streamlining Target-Setting For Trade Promotion Management And Optimisation

As retailers and manufacturers gain sophistication and knowledge, formulating trade promotion management and optimisation (TPx) strategies becomes increasi...

Margin Growth Realisation: The Next Generation Of Revenue Growth Management

Consumer goods companies have been talking about RGM for the last 15 years, but some have failed to achieve their vision for it or attain its potential.