Tequila

Diageo Tops Sales Estimates, Helped By Premium Brands

Diageo the world's largest spirits maker, beat first-half sales forecast as it raised prices and more people drank premium spirits.

Pernod Ricard Acquires Majority Stake In Código 1530 Tequila

French spirit group Pernod Ricard has announced the acquisition of a majority shareholding in the Código 1530 range of premium tequilas.

Diageo Acquires Flavoured Tequila Brand 21Seeds

Spirits giant Diageo has acquired 21Seeds, which according to an IWSR report, is one of the fastest-growing brands in the flavoured tequila segment.

AB InBev Sues Constellation Over Modelo Beer

The Mexican arm of Anheuser-Busch InBev has accused Constellation Brands in a lawsuit of a second breach of their deal allowing Constellation to...

Tequila Sunrise? Europe's Brewers Welcome Investigation Into Spirit's Use In Flavoured Beer

The Brewers of Europe, a representative group of brewers' associations, has welcomed the decision by the European Commission to open an examination into ob...

France's Pernod Ricard Targets Trendy Tequila For Growth

Pernod Ricard is looking to expand its tequila range, possibly through acquisition, the French drinks group's CEO for Europe, the Middle East, Af...

Tequila And Mezcal Are So Hot In US, Even Vodka Makers Want In

An alcohol company synonymous with vodka is pushing into tequila and mezcal, a sign of the liquors’ burgeoning popularity in the US. SPI Group, th...

Bacardi Buys Patrón Tequila In $5.1 Billion Deal

Bacardi is tapping into the fast-growing market for tequila by acquiring Patrón Spirits International, in a deal valuing the company at $5.1 billion...