Tequila

France's Pernod Ricard Targets Trendy Tequila For Growth

Pernod Ricard is looking to expand its tequila range, possibly through acquisition, the French drinks group's CEO for Europe, the Middle East, Af...

Tequila And Mezcal Are So Hot In US, Even Vodka Makers Want In

An alcohol company synonymous with vodka is pushing into tequila and mezcal, a sign of the liquors’ burgeoning popularity in the US. SPI Group, th...

Bacardi Buys Patrón Tequila In $5.1 Billion Deal

Bacardi is tapping into the fast-growing market for tequila by acquiring Patrón Spirits International, in a deal valuing the company at $5.1 billion...

Diageo Completes Acquisition Of Casamigos Tequila

Drinks company Diageo has announced that it has completed its acquisition of George Clooney's tequila brand, Casamigos. The company, which already featu...

Clooney's $1 Billion Tequila Windfall Shows Power Of Celebrity

From the George Foreman grill to George Clooney’s tequila, celebrity sells. Rarely has a sale been as lucrative as the $1 billion the actor and tw...

George Clooney, Partners Sell Tequila To Diageo For $1 Billion

Diageo Plc has agreed to acquire fast-growing U.S. tequila brand Casamigos, paying as much as $1 billion for a business co-founded four years ago by the ac...

Jose Cuervo Said To Raise $790M In Biggest Mexican IPO Since 2013

Jose Cuervo has sold about $790 million worth of shares in Mexico’s biggest equity offering in more than three years, according to people with knowle...

Jose Cuervo Said To Delay Share Sale After Talking To Investors

Jose Cuervo, the world’s largest tequila maker, postponed plans for an initial public offering after reaching out to investors to get a sense of dema...

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Jose Cuervo Said To Plan November IPO After Postponing Roadshow

Waitrose Sees Spike In Gin, Tequila Sales

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