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Scrolling In The Aisles: The Rise Of Supermarket Tourism In 2025

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Scrolling In The Aisles: The Rise Of Supermarket Tourism In 2025

Supermarkets have become something of a cultural experience for travellers in 2025. Siobhán Maguire finds out more.

Lidl GB To Enter TikTok Shop With New High-Protein Bundles

Lidl GB launches high‐protein product bundles on TikTok shop, offering an exclusive range with proceeds supporting the NSPCC.

Online Holiday Sales Boosted By AI-Influenced Shopping

Artificial intelligence-powered chatbots helped consumers purchase and return products during the 2024 holiday season.

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Coop Alleanza 3.0 Targets Young Consumers, Upgrades Operations

Italy’s largest consumer cooperative, Coop Alleanza 3.0, is seeking to engage younger consumers through a new TikTok channel.

Pringles Brings Back Dill Pickle Variant Following Social Media Surge

Snack brand Pringles has announced the return of its dill pickle variant in the US, following what the brand says is a surge of interest on social media.

SPAR Slovenia Introduces 'Virtual Influencer'

SPAR Slovenia has introduced Sara, a virtual influencer created with the help of artificial intelligence.

5 Social Media Marketing Tips For Retail And FMCG In 2024

Social shopping, messaging apps, video content and artificial intelligence are likely to be integral to social media marketing strategies in 2024.

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...