TikTok

Online Holiday Sales Boosted By AI-Influenced Shopping

Artificial intelligence-powered chatbots helped consumers purchase and return products during the 2024 holiday season.

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Coop Alleanza 3.0 Targets Young Consumers, Upgrades Operations

Italy’s largest consumer cooperative, Coop Alleanza 3.0, is seeking to engage younger consumers through a new TikTok channel.

Pringles Brings Back Dill Pickle Variant Following Social Media Surge

Snack brand Pringles has announced the return of its dill pickle variant in the US, following what the brand says is a surge of interest on social media.

SPAR Slovenia Introduces 'Virtual Influencer'

SPAR Slovenia has introduced Sara, a virtual influencer created with the help of artificial intelligence.

5 Social Media Marketing Tips For Retail And FMCG In 2024

Social shopping, messaging apps, video content and artificial intelligence are likely to be integral to social media marketing strategies in 2024.

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

Brands Increasingly Turning To Instagram Reels To Gain Traction, Says Emplifi

Brands are increasingly turning to short-form video formats such as Instagram Reels as they seek to bolster their presence on social media and engage with...

Unilever Claims Influencers Can Encourage People To Live Sustainably

Unilever has announced the results of a study which examines the role of influencer content on sustainable choices, alongside a cohort of eco-conscious inf...