USA

Most Shoppers Encountering Gen AI Without Realising It, Bain Study Finds

Some 71% of consumers in the United States are unaware of having used generative AI when shopping online, even though most had recently shopped at retailer...

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What Would Donald Trump’s Re-Election Mean For Spirits Industry Tariffs?

Barclays has explored what a second Trump presidency might mean for the drinks industry, specifically with regard to tariffs on spirits imports.

Campbell's 'State of the Sides' Report Reveals US Households' Thanksgiving Habits

Campbell's has revealed the 2024 edition of its State of the Sides report, which examines the side dishes and recipe trends that US households will be turn...

Discounter Lidl Relaunches Its Brand In The US

Lidl has announced a new brand campaign in the US, as it seeks to position the business as a 'winning value grocer [...] offering the highest quality produ...

Pringles Brings Back Dill Pickle Variant Following Social Media Surge

Snack brand Pringles has announced the return of its dill pickle variant in the US, following what the brand says is a surge of interest on social media.