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WPP

Amazon Extends Lead As Top Retail Brand In Kantar/WPP Survey

Amazon Extends Lead As Top Retail Brand In Kantar/WPP Survey

Amazon has almost doubled its brand value to $316 billion as it expands in areas like entertainment and smart speakers, while China's Alibaba is now the wo...

Advent, Blackstone Among Bidders for WPP Market Research Arm Kantar: Sources

A series of buyout funds including U.S. firms Advent and Blackstone are in talks with advertising group WPP to explore bids for a majority stake in its dat...