Ahold Delhaize USA announced the creation of a new entity, Peapod Digital Labs, which will drive digital and e-commerce innovation, technology and experience in order to meet the changing needs of customers of its local brands.
JJ Fleeman has been named as the president of Peapod Digital Labs and chief e-commerce officer.
Accelerating Growth
Peapod Digital Labs aims to accelerate growth in digital and personalisation capabilities for the local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S. portfolio of companies.
Commenting, Fleeman said, "Ahold Delhaize USA is creating Peapod Digital Labs, which will drive market-leading digital and e-commerce capabilities to power the company's six local brands as they create best-in-class customer experiences.
"We have a tremendous opportunity to build upon Peapod's longstanding history of innovating to meet consumers' needs to create an unparalleled omnichannel grocery experience. Whether it's searching for inspiration on meals, shopping online or driving digital and personalisation in-store, Peapod Digital Labs will enhance the digital experience to the benefit of U.S. consumers."
Personalised & Effortless
Ahold Delhaize USA will build out Peapod Digital Labs in the coming months and expects to have the new organisation fully operational by the end of the year.
Kevin Holt, chief executive officer for Ahold Delhaize USA, said, "We are excited about this new company, which will serve as the engine that powers our U.S. e-commerce and digital strategies.
“As one of the largest grocery retailers and a market leader in home delivery on the East Coast, the great local brands of Ahold Delhaize USA have a strong heritage of innovation. The creation of Peapod Digital Labs and appointment of JJ to lead the new company and serve as chief e-commerce officer will enable us to sharpen our focus on leveraging the size and scale of the U.S. brands to provide customers with a personalised and effortless shopping experience."
The Dutch-Belgian based retailer Ahold Delhaize announced the creation of its American arm in December of last year, making it the parent company for all of Ahold Delhaize's U.S. companies, including its local brands, Stop & Shop, Food Lion, Giant, Hannaford, Giant/Martin's,
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
