Albert Heijn has announced that it will be teaming up with WhatsApp to offer cookery advice to consumers during the forthcoming Christmas period.
On 24, 25 and 26 December, the Dutch retailer will offer live, one-to-one support to customers using the platform, between the hours of 10am and 10pm.
The Ahold-owned retailer will also be using the initiative to promote its Allerhande online recipe platform.
Research carried out by Albert Heijn found that 65% of Dutch consumers regularly 'fail' with at least one aspect of Christmas food preparation, with overcooking of particular dishes the most common issue.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
