Reuters has reported that AmazonFresh has signed a deal to make DHL, Deutsche Post's package service, the exclusive partner for deliveries in Germany. A trial is reportedly planned to roll out in Berlin.
Amazon, which beta-tested the fresh-food delivery service in 2007, in Mercer Island, Washington, has developed the service in the US and recently begun operations in London.
German newspaper Handelsblatt ran the story, quoting sources revealing that the deal was on the table.
Reuters reports that grocery e-commerce has been slow to develop in Germany, due to the combination of the high density of supermarkets and the fact that Aldi and Lidl have not rushed into moving online.
Reuters also reports that the second-biggest supermarket chain, Rewe, has been putting a lot of money into e-commerce to prepare itself for competition with the global giant.
According to the Reuters story, neither Deutsche Post nor Amazon was willing to comment.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Gavin Ryan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
