Two thirds of Apple's new mobile-payment system users report problems using the service at the checkout counter, a survey finds.
Around 3000 of respondents took part in the study conducted by Phoenix Marketing International in the US.
Almost half of all interviewed users reported that they visited stores listed as an Apple pay location but had to find out that the service wasn't accessible because the location wasn't accepting the system or not yet ready to do so.
“They’ve created demand, but it can’t be fulfilled,” Greg Weed, Phoenix’s director of card research, said in an interview.
“To make it more difficult to use or to create any uncertainty in your customer base as to whether it’s going to work is just going to slow it down.”
Out of all the issues that occurred according to the survey, 48 per cent of participants reported that it took too long to record the transaction while more than 42 per cent complained that the cashier was unfamiliar with the system, others had issues with transactions being counted twice or posted incorrectly.
Similar issues were also cited in a different survey released on monday by Citi Research.
All major U.S. Banks and credit-card networks have adopted the new Apple Pay in hopes of accelerating the US adoption of mobile payments. According to Forrester Research the new mobile-pay market is likely to process $67 billion worth of sales in 2015.
“Apple is riding on this EMV wave and they are beholden to a glacial speed of progression because nothing changes overnight in payments,” said Nick Holland, a payments analyst at Javelin Strategy & Research. “It’s frustrating - for Apple and Apple Pay users.”
Bloomberg News, edited by ESM
