Arneg has launched a new brand campaign - The Emotions Behind Technology - comprising three videos communicating the essence of the brand.
The three advertisements, each with a story related to a different mood, share a common claim: "It only takes small gestures to make life better. And the technology to make it possible."
The campaign does not speak of products in particular, but highlights the Arneg's underlying values that have established the company as a leading player in the global market for commercial refrigeration.
The campaign features three videos, to be released between September and December 2019, each associated with a particular emotion.
'A World Of Real People'
The videos adopt a direct, familiar approach to convey what lies behind the technology that Arneg produces and sells - a world of real people.
The universal language of emotions has been used to communicate concepts of respect, care, dedication, commitment to continuous improvement and, above all, humanity.
Three stories of everyday life, snapshots of precious moments, are told through comprehensible images that touch the heart of the viewer.
In the first, an elderly couple, close but friendly rivals, represent Irony as a spice of life.
In the second, a new family and an intimate daily gesture, performed with love and attention, symbolise Protection.
The third and final video depicts Melancholy through an unfulfilled expectation, a disappointment but, as with the previous videos, a simple but highly symbolic gesture towards the end of the action makes the viewer smile and feel a close connection with the characters.
The videos attempt to bridge the distance between the company and consumers, and bring to the forefront Arneg's corporate identity and personality as a brand.
The campaign aims to highlight the unifying nature of Arneg's value system, and show that behind technology there is more than meets the eye.
For more information, visit www.arneg.it.
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