French retailer Auchan has opened its first self-service store in the Polish market, under its Auchan Go concept.
Located in Warsaw (Kasprzaka Street 29), the 75 square-metre, cashier-free store is open 24/7.
The store’s offers 1,100 SKUs, including fresh produce (meat, cold cuts and fruit), drinks and snacks, bread, dairy products, frozen food, organic products, delicatessen, and industrial products, in addition to hot beverages.
Over 40% of the store's range consists of Auchan's private-label products, including the popular Pewni Dobrego-branded products.
Trigo Technology
The AI-powered solution used in the store is provided by strategic partner Trigo, an Israeli company whose technology enables frictionless shopping and automated operations.
Before entering Auchan Go, customers need to swipe their payment card and register their phone number via a terminal at the store's entrance.
The EasyOut Trigo system uses specialised vision cameras together with on-shelf sensors, collecting data on every shopper-product interaction and generating digital shopping baskets in real time.
Payment is made automatically after the customer leaves the store, with a digital receipt sent to the mobile phone.
No biometric or facial recognition data are gathered or analysed by the system, ensuring full data protection in compliance with GDPR regulations.
Network Expansion
Poland is the first market in which the Auchan Go store is fully operational for shoppers, following successful tests of the frictionless concept in France, the company noted.
Auchan’s first Trigo-powered store, dubbed Auchan Go le Lab, opened less than two months ago and was the first to enable this contactless tap-and-go experience.
According to Katarzyna Tokarewicz, director of transformation and projects at Auchan Polska, the plan is to open around 40 stores in this format over the next few years.
Auchan Network
Auchan Retail Polska manages a network of Auchan hypermarkets, Auchan Supermarkets, Easy Auchan convenience stores, Moje Auchan neighbourhood stores, Auchan Go autonomous stores, as well as an e-commerce channel.
The chain also has franchise stores in the supermarket and hypermarket format.
© 2023 European Supermarket Magazine – your source for the latest Technology news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
