Auchan is in the process of rolling out its Fivory-designed mobile-payment technology which ‘dematerialises both the payment and the purchasing journey, regardless of the distribution channel used’.
This follows the news that Carrefour is to launch Apple Pay, the digital-wallet service from the tech giant, in its stores in France this summer.
‘Auchan Retail France, Oney and MasterCard join Fivory, to accelerate the adoption and the roll-out of mobile payment and the dematerialization of the purchasing journey,’ Auchan said.
‘Already used by many merchants, the Fivory application sees its legitimacy strengthened, thanks to its roll-out in all Auchan Retail France's stores.’
Auchan added that the mobile technology ‘dematerialises both the payment and the purchasing journey, regardless of the distribution channel used.
‘This application relies upon an already operating infrastructure and an active community, structured around a privileged and innovative relationship between consumers and merchants.’
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
