British wholesale group Bestway has signed a deal with Celtech to roll out its real-time management solution, Ab-initio.
Bestway wants to consolidate its business onto a single trading platform and allow for the complete visibility and control of its business in real time.
The wholesaler chose Celtech’s centralised solution to deliver these objectives and create a unified customer experience across the business.
Ab-initio will allow Bestway to have a single view of its business in real time, to have a consistent process throughout all of its operations, and to be able to react instantly to challenges and opportunities as they arise.
Bestway CFO Naser Khan commented, "It has been a pleasure to work with Celtech as they assist us with moving to a singular view of our entire business. We look forward to developing our strategic partnership in 2016 as we continue to position Bestway for future growth."
Celtech CEO Darragh Fanning added, “We are immensely proud of our collaboration with Bestway. It’s a significant statement of their commitment and confidence in our mission-critical retail solution. We have a very close working relationship with the Bestway team, and we are working hard to deliver against their ambitious plans for the business."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazine, click here.
