SCHOTT’s new invisible glass-door system allows for a standout shopping experience for consumers by letting food retailers create eye-catching and engaging presentations in chilled areas.
Today’s consumers have a huge amount of options when it comes to shopping for food. For food-retail store managers, competition is the main concern, especially as many consumers are willing to buy groceries online. More than ever, grocery retail managers have to make every aspect of their customers’ shopping experience stand out. Consumers are more likely to buy when there is a strong visual display, and this is equally true in the refrigerated-goods section.
SCHOTT offers a new solution: SCHOTT Termofrost® T.AGD 3, a glass-door system for cooling units with 100-per-cent transparent doors that allow for full product visibility.
Carrefour’s branch in Villepreux, France, installed SCHOTT’s door system in July 2015. Store manager Thierry Barbier comments, “The challenge was to guarantee a clear display in the refrigerated section, making the doors of cooling cabinets fully transparent, so customers could quickly and easily find the products they wanted. For us, shelf replenishment would be easier, too, as we would see exactly what is needed. The SCHOTT Termofrost® T.AGD 3 system enables us to do this comfortably.”
Barbier confirms that customers are now spending more time in the store and the refrigerated aisles, as the doors have also led to a significant reduction of the cold in this section. As a result, both planned and impulse purchases have grown. The ‘eyes are buying’ more than ever at the Villepreux Carrefour.
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