Carrefour France has launched a new personalised nutritional assessment service for customers in association with the start-up company INNIT.
The INNIT score service aims to help customers in choosing food items best suited to personalised food habits and health goals.
It is capable of evaluating the nutritional score of more than 40,000 products sold in Carrefour stores, the retailer added.
The retailer described the new service as a milestone in its digital initiatives for the Act for Food programme, which saw the introduction of blockchain technology in its food supply chain and the addition of Nutriscore label on nearly 25,000 products.
‘Meeting Customers' New Requirements’
Amélie Oudéa-Castéra, executive director of e-commerce, data and digital transformation at Carrefour Group, said, "This personalised experience added to carrefour.fr in conjunction with INNIT is a way of meeting customers' new requirements as they become increasingly interested in knowing exactly what they are putting on their plates.
“This innovation is another step forward in us delivering on our aim to make the food transition available to everyone so that we can all can enjoy high-quality, safe food, making people's lives easier by introducing brand-new digital solutions.”
How It Works
To avail of the service, users are required to fill in a questionnaire on gender, age, food habits and nutritional goals on the carrefour.fr website, the retailer said.
The INNIT score evaluates the details and displays personalised scores on product pages as a rating or in the form of a ‘to be avoided’ message.
It also offers access to customised information about products on sale on the site and suggestions on products to opt for or avoid.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
