French retailer Carrefour Group has kickstarted its new one-hour express delivery service for Paris and neighbouring Neuilly-sur-Seine, the company announced Thursday.
Customers who want speedy deliveries will have their purchases brought to them by French start-up 'Stuart', a bicycle delivery service.
The company has been testing the new initiative since October in 10 districts of the French capital.
There are around 2,000 daily use products on offer, and customers can select a 30-minute delivery slot. It costs €4.90, and is available between 9:00 am and 10:00 pm. The service doesn't require a subscription or a minimum purchase amount.
The express range is similar to what customers would find in-store, with more than 80 produce options, as well as some non-food products in the health and beauty and household sectors.
Customers can go to the online portal to order their items, and will soon be able to try out the 'Express delivery' app, which they can use to track their deliveries in real time.
The Express service is the next step in the retailer's delivery strategy; Carrefour Drive has offered on-site delivery since 2011, and the retailer launched its e-commerce food subsidiary 'Ooshop' in 1999. Home delivery was first introduced in hypermarkets and supermarkets in large towns and cities in 1994.
Spain's El Corte Inglés recently expanded its two hour Click&Express service to all of its supermarkets in the country.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
