France's largest food retailer, Carrefour, is teaming up with Google to boost its online shopping business on its home turf, where rivals are also launching e-commerce offensives.
On Monday, Carrefour said that, from next year, its groceries would be available on the US search engine's new dedicated shopping site in France, or through Google-operated systems, such as connected speakers and voice-assisted devices.
Food Retail Shake-Up
The tie-up comes amid a broader shake-up of France's competitive food retail market, as retailers invest in online platforms and home delivery services to win over clients and ward off inroads by US e-commerce giant Amazon.
In March, Casino's upmarket Monoprix chain became the first French retailer to agree to sell products on Amazon. Casino also has a home delivery partnership with UK online retailer Ocado.
Alphabet, Inc.'s Google, meanwhile, has been pushing to roll out new shopping services to retailers such as Walmart, enabling them to list products on a special shopping site or Google Assistant, on mobile phones and voice devices.
Innovation Lab
The US firm hopes that the programme will allow retailers to capture more purchases on mobile phones or smart home devices. The Carrefour deal marks the first partnership in France.
The companies said that they would open an innovation lab in Paris this summer, in partnership with Google Cloud, for research into artificial intelligence that can be used in consumer services.
Google will also roll out its G Suite productivity tools, with which it rivals Microsoft Office, to the entire Carrefour group and its 160,000 employees, the companies said.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
