Belgian retailer Colruyt Group has launched a new product finder website, productzoeker.be, that offers customers in-depth information about the group's own brand food products.
The platform will include information on the Boni Selection and Everyday brands, which are available at Colruyt, Okay, Bio-Planet, Spar Colruyt Group, and Collect & Go stores.
Customers can use filters to quickly find specific products, which the retailer says will be useful for those who suffer from allergies or intolerances, but also for anyone looking for nutritional or sustainability information.
Conscious Choices
The retail group says that its aim of this platform is to support customers in making conscious food choices.
“We live in complex times - we are being bombarded with information, which can lead to uncertainty and confusion," said Frans Colruyt, chief operating officer of Colruyt Group.
"At the same time, more and more people want or have to make more conscious choices when it comes to their food, either for their own well-being, or because they want to create a better world. That is why we want to provide consumers better access to transparent and reliable product information through this platform.”
Expanding Technology
This is not the first time that Colruyt has used technology to help consumers with their food choices. In 2016, the company launched the SmartWithFood app, which allows customers to scan product barcodes to find out more about the product. Additionally, it also launched the MyColruyt app, which helps customers to make personalised grocery lists.
“While MyColruyt is more of a ‘shopping buddy’, SmartWithFood focuses on product information that is ‘on the spot’," added Frans Colruyt.
"Product Finder is an even larger, general database that customers can look at before they even do their shopping. This way, the three digital tools perfectly complement each other.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
