Wine giant Concha y Toro has launched a new app, WineWise, in collaboration with Grand Central Creative.
The app seeks to simplify a category that is perceived by many shoppers in supermarkets to be inherently complex and nuanced.
Laurie Billson, customer marketing manager at Concha y Toro UK, said of the app, “Wine is a complicated category and easy to turn-off retailers and shoppers. WineWise (wine-wise.co.uk) offers a simple, free solution to covering the basics – stocking category best sellers and block-o-grams – while getting comfortable with fast facts to recommend wines to shoppers.”
She added that while "at a total level the wine category is worth £5.1bn – or over twice as much as carbonated soft drinks, [it] rarely gets focus from retailers. With just a few swipes, retailers can learn about wines, read case studies about stores making it work, and start turning those ideas into profit."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
