Italian cooperative and grocery retailer Coop Alleanza 3.0 has launched the EasyCoop online service, with home delivery of over 10,000 products.
The offer includes 3,000 fresh products (fruit, vegetables, meat, fish, dairy products, bread and pastries), the full range of Coop private-label brands (Fior Fiore, Vivi Verde, Bene Sì, Crescendo, Club 4-10, Solidal, Amici Speciali, Origine) and local specialties.
The EasyCoop site is accessible from any device (PC, tablet and smartphone), and customers can create multiple shopping lists. Orders can be made at any time, for a minimum amount of €50, and next-day delivery is available.
Payment can be made online or on delivery by credit or debit card. Customers are advised of the delivery time via SMS (about 30 minutes in advance), together with the name and the identification code of the delivery person.
The EasyCoop service is initially available in the Greater Rome area, but will be extended gradually to other parts of the country.
Coop Alleanza 3.0 is the biggest consumer cooperative in Italy, resulting from last year’s merger of Coop Adriatica, Coop Estense and Coop Consumatori Nordest.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
