Loyalty provider Dunnhumby has opened the way to work with other North American retailers and FMCG clients, following a restructuring of its relationship with retail food chain Kroger.
Dunnhumby and Kroger are set to replace their existing exclusive joint venture with more flexible long-term licence and service agreements.
North America represents a highly attractive market and a significant opportunity for Dunnhumby to market its customer science and data-driven insight and media products to retailers, consumer brands and media partners.
Under the new agreements, Dunnhumby’s proven insight products and data expertise will now be deployed to capture the substantial, previously unavailable potential that the North American market represents.
Dunnhumby will be free to work with new retail and FMCG clients. The company will also develop its existing platform of client relationships in the US and globally.
Commenting, Simon Hay, CEO of Dunnhumby, said, "We are excited to bring our insights and capabilities to more of the North American market. The wider US market is a fantastic opportunity for Dunnhumby to help more retailers and brands undertake a similar journey, using data-driven insights and media to delight their customers and earn their loyalty.”
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