The body that monitors and represents e-commerce in France is pleased by growth of 11 per cent for 2014.
The Fédération du e-commerce et de la vente à distance (Fevad) says that e-commerce sales for the past calendar year stood at €56.8 billion. It anticipates that the €60-billion milestone will be achieved in 2015, with growth for the year projected at 10 per cent.
The number of individual transactions rose by 15 per cent between 2013 and 2014, with a jump from 600 million to 700 million. This growth is attributable to click-and-collect shopping, as opposed to delivery services, which shrunk slightly.
The number of e-commerce transactions in France is estimated to be just shy of two million per day, according to Fevad. This means that e-commerce is growing about ten times faster than traditional bricks-and-mortar retailing within the country.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
