Spanish supermarket chain Eroski saw its online sales grow by 12 per cent in 2015, which, the company says, has been "driven by its renewed multichannel proposal".
Eroski launched its new shopping app, Eroski Super, which allows customers to do their weekly shopping in 15 minutes, the retailer said in a statement.
During its first year, the estimate is that sales through the new application for phones and tablets comprise more than 10 per cent of its online sales, with over six million visitors a year.
Eroski's director of e-commerce, Mari Mar Escrig, said that the app will allow customers to expedite their shopping process, thanks to a highly visual and intuitive interface, with personalised deals saved to their profile.
"Seventy-five per cent [75%] of our customers buy fresh food online through the Internet. They especially value the customer service and delivery-schedule compliance," added Escrig.
The new app allows customers to add products to their 'favourites' in store or online, the quick scanning of products, and changes to orders on the day of delivery.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.
