Italian supermarket chain Esselunga has launched its first 'Clicca e Vai' ('Click and Go') pickup point for online orders in Varedo, a municipality located about 15 kilometres north of Milan.
After ordering groceries online, customers can pick them up on the same day from a convenient location on the Milan-Brianza highway. The service is free of charge and has no additional costs or minimum spending limits.
Clicca e Vai is Esselunga’s second e-commerce service, in addition to 'Esselunga a Casa', which offers home delivery of groceries.
Both services provide customers with an online assortment of approximately 13,000 items, including some 2,500 fresh products.
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According to news agency Askanews, the 'Esselunga a Casa' service delivered 1.35 million orders to customers in 2016, achieving a total turnover of €158 million. The service currently covers 1,115 municipalities in five regions (Lombardy, Veneto, Emilia-Romagna, Tuscany and Piedmont).
To meet the demand that is likely to be generated from the new service, Esselunga has two warehouses devoted to online orders, in Milan and Florence.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
