The health and beauty sector continues to attract a multitude of customers to physical stores due to the nature of the products they market, where senses are fundamental.
However, technology has a lot to contribute to such spaces to improve the shopping experience and customer service.
The Case Of Adopt’
Adopt’ is a French cosmetics brand founded in 1986, with its perfumery range being the main core of its business.
At present, Adopt’ operates through 130 stores and approximately 83 franchises, but this number is envisaged to grow in the future, with 40 new-store openings in France and ten in China.
HMY has helped Adopt’ with a 360º proposition that integrates the development of the project and its upkeep, while also providing digital solutions that give its stores greater interactivity and a better shopping experience.
Customer Service Technology
A number of solutions have been incorporated in these stores that offer customer service technologies, helping shoppers find what they are looking for.
One of the most prominent solutions is a 'fragrance wall' that has an interactive advisor, to guide customers in their choice of perfume, based on their tastes, mood, etc.
Interaction As A Pillar Of Experience
Customer interaction is the first step towards building a quality in-store experience that favours buying and customer loyalty.
HMY’s technological solutions have made it possible to include up to ten communication channels in Adopt’ stores.
Thanks to these interaction points, customers can access diverse information about the products and discover more about them.
These points not only offer the possibility of expanding information, but some also allow users to share their experiences on social networks, or even learn how to use some of the products through tutorials.
A Win-Win For Client And Seller
This type of development represents an important benefit for both store owners and buyers.
Through a much more enriching experience, customers buy and enjoy more of their purchases, especially in a sector such as health and beauty.
To know more about the project, read the Adopt’ case study or watch this video.
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