German retail-cooperative Rewe has launched a new app for online shopping by smartphone, increasing the flexibility with which customers can order and pay for products online.
Customers can search for products by using emojis, entering the product name or by scanning the barcode. The barcode also gives access to product information, such as nutritional value.
Online orders can be delivered from Monday to Saturday, between the hours of 8.00 am and 10:00 pm.
The app can store preferences, or regular shopping lists for particular days or events. Recipes, which are linked with the online ‘shopping cart’, and information on special offers are additional perks, as is a store locator.
For the app's design and its user-friendly functionality, Rewe recently received one of five 'Best of 2016 Apps' awards given by Google Play.
"We are delighted that the Rewe supermarket app has placed among the top five apps in Germany for the first time. The app has inspired us and our customers from the start," said a spokesperson for Google Play.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
