A global eCommerce provider has introduced the digital payment option Bitcoin for its retail customers.
Digital River, the provider of Commerce-as-a-Service (CaaS) solutions, has now added Bitcoin as a currency on its payments systems.
Small- to medium-sized retail customers will now be able to take payments in the online currency, said the comany.
Digital River worked alongside Bitcoin wallet and platform provider Coinbase to handle the conversion of the digital currency into US dollars.
The tie-up will allow Digital River to mitigate the risks linked to the volatile currency market.
Tom Peterson of Digital River said that as the firm acts as the merchant- and seller-of-record, its international base of customers can accept and process bitcoin payments in their US online stores with less risk than they could on their own.
“This business model creates an opportunity for our customers to offer payment solutions that may be in earlier stages of adoption in their domestic markets.”
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