For many years, the effectiveness of promotional animation has been well proven. On occasions, it is also essential to positioning and differentiating a product.
It allows the retailer to conquer the buyer, attract potential customers and even tilt the purchase decision, while sharing the essence of the store and the brand.
Therefore, both retailers and brands have used it in important events such as new product launches or reducing excess stock.
However, like everything else, it has to move with the times – it must be digital and immersive to attract consumers and offer a differential experience.
Transparent Display
In line with this need, HMY has created the 'Transparent Display' - a solution that enhances products by building a story around them.
It allows retailers to project the characteristics or functionalities of a product or a promotional animation, and highlight a brand's universe.
In short, Transparent Display makes it possible to implement digitalised storytelling, which ultimately results in sales growth.
All this takes place inside a dark box that manages to differentiate the product a retailer wants to highlight.
This technology, like all those developed by HMY, can be adapted and integrated into any type of fixture or commercial format.
The Transparent Display is another step in HMY's commitment to offering memorable shopping experiences to consumers by developing innovative and immersive digital products that help clients attract consumers to their stores.
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