Retailers are being encouraged to embrace mobile technology to help avoid queue build-up and provides a better customer experience in-store.
Queue-reducing technology such as mobile- and tablet-based POS offers retailers the opportunity to provide more personalised customer services, says retail management solutions supplier Eurostop.
The company believes that the functionality of tablet technology allows retailers to deliver the full shopping experience seamlessly – from stock selection, fulfilment, barcode scanning, and chip and PIN transaction processing.
Such interactive e-pos solutions are now used by many European retailers to provide a more personal shopping experience to customers in store, as well as beat the queues.
“There is no doubt that tablet technology offers retailers more than just a mobile point-of-sale solution to beat the queues," stated Marcus Ardeman, sales executive at Eurostop.
"Today the omni-channel retailer is focussed on more than just processing sales faster and getting more customers through the door. The ability to check stock from anywhere on the shop floor makes the whole customer experience faster and seamless."
A mobile e-pos solution supports staff as they check items of stock, whether they are located in the warehouse, or at another store.
Many retailers, with multiple outlets, often do not hold all stock in every store, he said, and being able to quickly access stock location and process sales during busy times enables sales personnel to provide a truly efficient customer service.
Such system enables e-receipts to be sent direct to a customer’s phone or email, to support the seamless shopping experience.
If a receipt is required, wifi and remote printers ensure that the customer does not need to stand at a till point.
"Crucially, this can help to avoid the build-up of queues in the first place.”
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