Serbian supermarket chain Idea, owned by Croatian food-to-retail consortium Agrokor, has opened for business online.
The online store, open seven days a week, 24 hours a day is initially available for consumers in Serbia’s three biggest cities: Belgrade, Niš and Novi Sad.
Customers can opt for delivery to the door, or to the selected address, with goods delivered the next day or any selected day within the next 7 days.
When shopping online, Idea customers can choose the payment method, either online, or when retrieving the goods – in cash, via credit cards (Visa, MasterCard, Diners Club International, Dina), and bank checks without deferred payment.
Shipping is free, and all consumers can achieve additional savings by collecting points via the Super Kartica customer loyalty program.
Idea is the second supermarket chain in Serbia with an online shop, after Delhaize-owned Maxi.
