Intermarché has revamped the online platform of its click and collect service in a move that places greater emphasis on a ‘personalised’ shopping experience, lineaires.com reports.
Product visibility is given greater prominence within the new format, which displays rotating images of goods that customers can click on.
Products are divided into their categories, so that if one wants to purchase pasta, for example, one is taken into the section where rice, bread and other such grain-based goods are also located. This is coupled with a more refined search engine, which allows shoppers to see goods that are gluten-free, rich in Omega-3, etc.
As with the previous version of the site, it has a recipe-suggestion faculty, but the revised format makes it easier for customers to segue to the next ‘indispensable’ item in the recipe.
The new system also has space for shoppers to write special instructions or requests. Linéaires gives the example of "I would like bananas that are more green than yellow."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
