Big data and consumer analytics firm IRI has appointed Olly Abotorabi to the newly-created role of Senior Regional Insight Manager.
IRI says that the position has been developed to meet the growing demands of local and regional manufacturing and retail clients to understand the impact on their business of FMCG, shopper and retail market trends.
In his new role, based in the UK, Abotorabi will lead on all regional market insight programmes and support teams across IRI countries, including Europe and South Africa.
Abotorabi is currently FMCG snacks specialist for IRI in Europe, and previously worked as Category & Insights Manager for Tangerine Confectionery, and as an Insight Analyst at SSL International.
“This is a really exciting development for IRI and is in response to brands and retailers demanding a deeper understanding of shopper and market trends to find growth opportunities in a difficult environment," said Anne Lefranc, IRI Marketing Director Europe and South Africa.
"Olly will use his experience of the international consumer goods market to deliver incisive and strategic market and customer insights and give inspirational thought leadership perspectives on the consumer goods industries. He will be a huge asset to our client base.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
