Just Eat Takeaway.com has announced that it has struck a deal with supermarket group Asda to sell groceries through its delivery platform.
The deal, Just Eat's first with a major British supermarket chain, comes after the company has faced criticism it has been slow to respond to similar moves by competitors: Deliveroo has partnerships with Waitrose, Sainsbury's, Aldi and Morrisons, while Uber has worked with Shell, Asda and Sainsbury's.
Food Delivery Surge
The past year has also seen a flurry of new entrants to European food delivery, including fast grocery delivery firms such as Gorillas, Getir, Weezy and Fancy.
Meanwhile, US companies are coming to Europe, as DoorDash bought Finland-based deliverer Wolt for $8 billion in November and privately held U.S. firm GoPuff has bought both Dija & Fancy.
Just Eat said the move was 'a significant step.'
'With over 60,000 restaurant partners on the Just Eat platform, across 95% of the UK, the partnership with Asda marks the next stage in Just Eat’s commitment to delivering the best service and range of options for its consumers,' the company said in a statement.
Just Eat Takeaway.com, which also owns the Grubhub brand in the United States, also has a delivery partnership with 7-Eleven.
An 'On-Demand World'
"We live in an on-demand world, and as the UK’s largest food delivery aggregator, we want to ensure we are getting our customers the food they want, when they want it," commented Andrew Kenny, managing director UK at Just Eat.
"Our tie up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes. It’s a really exciting development and we look forward to working with Asda on what will be a popular addition for our consumers."
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