New research from Kantar Worldpanel has found that the value of the global e-commerce grocery market rose 15% in the 12 months to June 2016, to be valued at $48 billion.
The third annual Future of E-commerce in FMCG study found that e-commerce now accounts for 4.4% of all FMCG sales, ahead of standard growth in the FMCG sector (1.6%).
“FMCG growth is slowing, but our data shows that people are looking for more convenience, which can be met by shopping online," said Stéphane Roger, global shopper and retail director at Kantar Worldpanel.
"Grocery e-commerce, although currently small, with only one in four people shopping online, is growing fast. We forecast it will grow to 9% of the market and be worth $150 billion by 2025. With new entrants such as Amazon expanding rapidly, the industry is facing a shake-up.”
South Korea is the country with the highest e-commerce share of market value, followed by Japan and the UK.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
