Lidl Italia has teamed up with the MyFoody app to reduce food waste by providing greater visibility on items nearing their expiry date.
Myfoody offers consumers a discount of up to 30% on near-expiry items, which are highlighted through a 'virtual showcase'.
Store Adoption
The partnership initially involves 55 (out of the total 650) Lidl stores in the metropolitan areas of Milan, Turin and Bologna.
Users can save their favourite Lidl store in the application, while another section of the app provides users with anti-waste recipes and information about sustainable living.
Sustainability Report
Lidl Italia has also published its first sustainability report, illustrating the results achieved in fiscal years 2017-2018 and setting future goals.
By the end of 2019, 100% of Lidl-branded products containing eggs will only use eggs from free-range, or organically reared hens.
By 2020, it will replace fluorescent or incandescent lighting systems with LED technologies in all its appliances, with an expected energy-saving of 6.6 million kWh/year.
By 2025, Lidl Italia will reduce plastic consumption by at least 20% and use 100% recyclable plastic in its private label packaging.
Finally, by January 2025, Lidl will reduce the weighted average content of sugar and salt added to its own brand products by 20%.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
