L’Oréal USA has launched a mobile communication tool, which will see its brand promoted through an end-to-end communication called Beaumoji – '130 playful and on-trend emojis created exclusively for the passionate and growing community of beauty enthusiasts'.
'By leveraging social listening tools, L’Oréal saw a surge in these online conversations and the use of the few relevant emojis currently available like the Unicode lipstick and nail polish icons', the French multinational said in a press release. 'L’Oréal’s mission was to fill the gap between the growing desire to communicate in new ways about beauty and the visual tools available to best illustrate it.'
VP of innovation and entrepreneurship for L’Oréal, Rachel Weiss, stated, 'We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening.
'With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities.'
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
