Cosmetics firm L’Oréal has announced its new partnership with Perfect Corp, which links L’Oréal products into the YouCam make-up app.
The augmented reality beauty app has won multiple awards in the tech sector, according to L’Oréal. Hundreds of millions of consumers will potentially be exposed to the French firm’s SKUs through the partnership, which offers an opportunity to shop in-app, among other interactive features.
Consumer Experience
Lubomira Rochet, chief digital officer of L’Oréal, said, “The Perfect Corp-L’Oréal partnership accelerates on building omni-channel services to enhance the consumer experience at every touchpoint."
"Virtual make-up, live-streaming, and augmented reality shopping are key features in a modern beauty journey that mixes online and offline. These services delight our consumers and increase conversion rates for our brands.”
The app is available for free download on Apple and Android devices.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
