Marks & Spencer and Founders Factory have selected 3D digital fit company Texel as the third startup to participate in their retail accelerator programme.
Marks & Spencer's joint venture with Founders Factory enables startups to be supported by experts in several fields to enable them to grow faster.
Further Possibilities
Texel creates a digital avatar of customers by measuring them in 3D, thereby recommending clothes that fit.
This technology will complement Optitex, which is used by M&S to create patterns and render them in 3D to visualise the look of a specific garment on an avatar or mannequin.
"Texel is building products designed to simplify, personalise and enrich the offline and online shopping experience and helps to reduce online returns and increase conversion", said Sergey Klimentyev, the cofounder of Texel Inc.
Previous Collaborations
Prior to the cooperation with Texel, Founders Factory collaborated with the mobile phone battery sharing service ChargedUp as well as with the healthy subscription dog food service Rocketo.
The collaboration with Texel is due to last six months.
"The breadth of the businesses backed by M&S so far is testament to its commitment to partnering with startups across all their business units to transform their offer to their customers, and we will see benefits to the startups and to M&S through these collaborations", commented Isabela Chick, managing director of retail at Founders Factory.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: The European Supermarket Magazine.
