Metro AG’s IT division Metro-Nom has partnered with the Berlin-based technology solutions provider Spryker Systems to expand its range of services for B2B e-commerce.
The first project in the partnership is a 3-month pilot for an online shop in Romania, specifically catering to the needs of Metro’s trader customers, like small food stores or kiosks.
Trader-Focused Market
Chief information and chief solution officer of Metro-Nom, Timo Salzsieder, said, ‘Romania is a country with a strong trader focus – and the needs of these customers differ from those of our HoReCa customers in such areas as product range, price groups, and marketing.’
Metro will collaborate with Spryker for future joint projects, with the aim to strengthen and expand its position in Berlin, and provide need-based IT solutions for wholesale customers, internationally.
Better Technology
Founder and CEO of Spryker, Alexander Graf, said, ‘The close collaboration in Berlin between Metro-Nom and Spryker is creating a synergy that takes wholesale excellence and technology to a new level, as well as facilitating exponential growth.’
Earlier this month, Metro-Nom opened its third office in the Romanian city of Cluj-Napoca, which is also known as the Balkan country’s Silicon Valley.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
