Swiss supermarket chain Migros has launched a new service that enables shoppers to pay for their grocery shopping via the Migros app.
The 'subitoGo' service enables shoppers to scan products using the Migros app on their smartphone, pay and leave the store.
After a successful test phase, subitoGo will gradually be introduced in more than 80 branches throughout Switzerland.
By spring 2022, it will be available in all ten Migros cooperatives, the retailer said.
Since subitoGo is linked to the user's Cumulus account, Cumulus vouchers can be used for purchases, as well as gift vouchers.
Digital Shopping List
The app allows users to create a digital shopping list to share with the whole family.
Migros already offers a variety of shopping and payment options, including self-checkout, where products are scanned at a terminal, and self-scanning, where products taken from the shelf are scanned and then placed in the customer’s shopping bag.
PickMup Service Extension
Migros recently announced that it is expanding its PickMup parcel service by adding 70 additional self-service boxes by the end of this year. The package collection service, launched by Migros in 2015, now operates a network of more than 700 collection locations.
Elsewhere, the Swiss retailer also recently unveiled a new system whereby shoppers can collect plastic waste at home and return it to one of over 40 branches in the Lucerne region, as part of a wider move to broaden its sustainability efforts.
© 2021 European Supermarket Magazine. Article by Branislav Pekic For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
