Retail giant Marks & Spencer has unveiled its first app for the Apple Watch, repurposing its popular 'Cook with M&S' app for the new device.
M&S have said that the app features as the number one food and drink app on the app store, providing customers with recipe and shopping list features.
Marketingmagazine.co.uk reported that Peter Wright, product developer for M&S Digital Labs, said about the move: "While currently only in its infancy in terms of mainstream consumer use, over the next year the role of wearable tech in customers’ everyday lives is set to grow as developments like the Apple Watch come to market.
The way our Digital Labs team works, by constantly iterating and getting product to market as quickly as possible, means we have the capabilities to stay one step ahead in reacting to trends and anticipating customer demand."
Apple Watch went on sale in London last week and is currently resting on the wrists of its early adopters and is expected to be a huge seller for the tech giant.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney.
