Nestlé has created an innovative, interactive website, where customers can enter the year of their birth and visit ‘Your life in Food’.
Upon entering the year of birth, the site then takes the customer through a 'journey' of the principal, stand-out, food facts for that year, while also offering some factual tidbits at the end of the page.
The website was launched as a means of marking the 150 year anniversary of the food company, with the intention of giving something ‘fun’ back to Nestlé customers.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.