Nestlé has partnered with Tembo Education to deliver customised, nutrition advice to people in East Africa through text and WhatsApp messages.
The pilot project will be carried out in Kenya, and then expanded to six other countries in the East African region.
The initiative is aimed at tackling malnutrition and saving lives by sharing information that would help families choose nutritious food for children.
Improving Nutrition Standards
It is a part of Nestlé’s ambition is to improve nutrition standards across the East and Southern Africa region (ESAR), and was created through a challenge on Nestlé’s open innovation platform - HENRi@Nestlé.
Parents enrolled in the programme will receive frequent, customised lesson plans, and health tips on their smartphones.
Mobile connectivity is increasing rapidly across sub-Saharan Africa, with smartphone penetration figures touching a high of 80% in parts of the region.
Earlier this year, the company also launched a global initiative - Nestlé for Healthier Kids - to help 50 million children live healthier lives by 2030.
It includes a commitment to accelerate the transformation of Nestlé’s food and beverage portfolio worldwide by adding more fruit, vegetables, fiber-rich grains and micronutrients, and cutting down sugars, salt and saturated fats in its products.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
