Mobile consultancy firm Veoo has launched a new Mobile Wallet solution that harnesses Apple Wallet and Android Pay app functionality to revolutionise the way brands and retailers engage with their mobile customers.
Veoo’s solution provides marketers with a new way to create and deliver branded content like offers, coupons and loyalty cards to their customer base across every channel.
Simultaneously it leverages native communication functionality within Apple Wallet and Android Pay, this enables marketers to deliver time or location sensitive prompts directly to customers’ mobile devices, similar to push notifications but without the need for consumers to download an app.
The Mobile Wallet solution is set to maximise on the significant opportunity in the growing mobile wallet market by allowing consumers to save and organise offers and loyalty cards in a simplified way whilst also arming marketers with trackable, updateable and location-aware content to help drive in-store visits, redemptions and return on investment.
Gillian Hughes, Veoo’s VP of corporate sales, commented:
“Thanks to mobile, consumers today are more sophisticated than ever before and when they decide to engage with their favourite brands, they expect to be marketed to on their terms and want messages that are timely, personalised and relevant to them.”
Retailers and brands can use the solution to set up, launch and measure mobile wallet programmes.
Marketers can create and design their own branded content, such as offers or loyalty cards, then distribute this content via a number of different channels e.g. text message, online, mobile ad.
The user then taps on the ad, which auto previews and allows them to instantly save the corresponding offer to their mobile wallet. Once saved by consumers, the branded offer becomes a dynamic and persistent presence in the mobile wallet and is infinitely updateable.
As mobile wallet adoption continues to rise, ‘mobilised’ offers and coupons give brands and retailers the opportunity to grow their mobile customer relationships.
Mobile wallets also add a new dynamic to existing mobile strategies, and offer marketers a powerful tool to drive and track in-store traffic and incremental sales.
Veoo developed the solution using technology from US mobile marketing leader, Vibes. The US firm has seen the solution achieve considerable success with it being used today by brands such as Chipotle, Gap, Old Navy and Honda to improve engagement with mobile users.
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