Market research firm Nielsen has launched a cloud-based technology platform that is designed with, and for, decision-makers across FMCG and retail companies to foster collaboration and align organisations to achieve sustained, profitable growth.
The Connected System was unveiled at Nieslen’s CoNEXTions conference in Los Angeles, and it encompasses a wide range of data, analytics and role-based applications from Nielsen and a rapidly expanding group of connected partners.
The cloud-based software aims to deliver ‘actionable, coordinated decision making, aligning organisations around what’s happening with their business, pinpointing the drivers of performance, and identifying actions to drive growth’.
Steve Hasker, global president and chief operating officer at Nielsen said, “For more than 90 years, we’ve maintained our position as a global measurement leader by responding to market changes and client challenges with resolve and innovation".
“Continuing that tradition, the Nielsen Connected System is the next generation of interconnectivity. This is a direct response to the changes and shifts happening in the FMCG and retail industry. Now more than ever, the industry needs new tools to help align businesses to the right resources to create forward momentum through data fuelled decisions and analytics.”
Creating Clarity
Nielsen says that the new software aims to bring clarity to what’s happening in the market from every angle. Its reference data powers the system and makes integration across data sources and countries simple.
Data sets can be accessed through APIs and connectors, allowing clients to extract the data they need to fit their own technology strategy.
Nielsen has also implemented a Business Intelligence app, which will help companies diagnose what’s happening, and why, within their own business.
These applications will be continuously updated and developed based on user-input to cater to the needs of different clients.
“Nielsen is powering the ability to spot emerging trends, provide a single view into what’s happening, diagnose performance gaps and act on opportunities to confidently move from what’s happening to why to what’s next," added Hasker.
"We will continue to build and evolve our system over time and look forward to announcing new features over the next year.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
