Portuguese consumers are slow to take up online grocery shopping, a study has found, with only 0.9% shopping for groceries online.
This compares to the UK, where some 7.5% have shopped online for groceries, France (5.6%), and the Czech Republic (3.2%), reports local portal Dinheiro Vivo.
Changing Structure
The director general of the Portuguese Association of Brands (Centromarca), Pedro Pimentel, expects that the arrival of new players, such as the entry of Amazon to the Spanish consumer-goods market, could shake up the dormant Portuguese online market.
Pimentel pointed out that the e-commerce consumer-goods market in Portugal relies on a very small group of customers – about 80,000 to 100,000 users – who are faithful users of online services, however, this number is not growing.
The typical online shoppers in Portugal are families with children that live in Lisbon. At least 33% of those who buy consumer goods on the Internet live in the Lisbon region. Families with small children make up 31% of these buyers.
In addition, while Portuguese consumers are visiting supermarkets more often (a 3.2% year-on-year increase), they are buying less, as the volume per purchase has dropped by 4.3%.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
